My own great-grandfather was taken from his home in 1937 and never seen again. I won’t list you the names as you do not know them. This is what happened with Ukrainians in the 1930ties. Imagine all the artists, writers, composers, painters, actors, philosophers, and scientists in your country get executed. #rosslife #rossvideo #hiring #YesIWriteMyOwnStuff #HireSmartPeopleAndDontPissThemOff /careers It’s not about processes, financials, or patents. My father used to tell me, “David, a company is only people. * Who thought it was smart to treat them that way? * When you think about companies that were once great and maybe aren’t anymore, ask the questions: They need to be challenged with interesting meaningful work. They want to work with other smart people. They don’t tolerate bad decisions being made around them. They expect respect and to be heard, not just listened to. Your smart people have high expectations. ** Hire smart people and don’t piss them off ** Hit “follow” and ring the □ on my profile for more.Īfter a few decades of people asking “Why has Ross been so successful?” I eventually boiled it down into one sentence: Per also shares the impact that pricing power has on business value and private equity holding periods, and more! In this episode, Per explains what drives pricing power and explains the psychology behind a buyer’s willingness to pay. He is a sought-after speaker for various conferences, appears regularly on podcasts and business radio shows, and gets routinely quoted in the financial and business press. Go Behind The Numbers with Per "The Price Whisperer" Sjofors Per is a thought leader in how companies can use pricing to drive higher growth, sales volume, and profits. Today’s guest is a pricing strategist who’s here to shed light on this important topic. Pricing a product or service properly encompasses many factors. The Finns hold the secret of happiness – and it is not what you might expect It promised nothing, set no expectation of comfort, and vastly over-delivered. And just like the Finns in the article, I was very happy with that Versa. $200/month for the surprisingly good Versa worth it? The answer for me was no. I said to myself: Is $1500/month for a new premium car vs. I bought it only because I ended up renting one of them, and the lease on my Lexus LS was about to run out. It promised nothing more than a low price, but, in fact, it was more spacious, comfortable, and practical than the expectation I got from the low price. I can confirm this works from a personal story: At one point, I owned a Nissan Versa, the cheapest of their cars. In this case, the conclusion of the article (save you having to read it) is that Finnish people have a low expectation of what happiness is, and therefore they don't need much to be happy. This is a good article that talks about one of the cornerstones of good pricing practice - expectation bias. With our Predictive Sales Analysis (PSA™), we could have accurately predicted the outcome of the price increase they did and advised prices that would have met their corporate goals. So, how did these prominent companies arrive at their failed pricing experiments? Well, one thing is for sure - they did not use my company's services. It says Six Flags saw a 25% decrease in attendance 22% increase in spending per guest but a 10% drop in profits. The article also calls out Disney and Six Flags, both of which raised their prices too high. So we should not be surprised that those with the means to purchase products or services with qualities above that lowest common denominator do so at and increasing rate. About sameness around the lowest common denominator. Everything has been about low price, low service, and low quality for decades. This NYT article talks about the "gentrification" of the economy.
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